Which of these Adword Campaign Structure will Laser Target your Audience?
60Very similar to Selection of Keywords,Grouping of Keywords in Adgroups is also way too different between Search Network Campaigns & Content Network Campaigns,In Search Network,you can have one Keyword per Adgroup and assign it to One Landing page and It will be Tightly Relevant and google will Reward you for having Campaign Structure like that.
But When it comes to Content Network Campaigns,an AdGroup must have Tightly Targeted 5-6 set of Keywords per adgroup and a basekeyword to occur in every keyword as variations.
Consider the following examples of How to Group your AdGroups for Maximum Targeting.
Very Poorly grouped Adgroup
Better Targeted AdGroup,But there is a Next Level
Best AdGrouping for Content Network Success
With these set of Keyword Grouping,you can target the Exact Audience who are looking for your Service/Products/Information ..etc.
If you want to Learn How to Choose keywords itself,check this First Level
- How to Choose Keywords for Google Content Network?
Google Content Network Operates in an Entirely different Fashion than the Search Campaigns.In Search Network,Ads are displayed based on the search term entered in the search engine where as in content...
If You have Grouped your Keywords,the Correct Way,then too there is one more Level.
- Find Laser Targeted Placements for Google Advertising
It's Enough said by lot of people & also by Me,that "Google Content Network" Operates in an entirely different fashion than "Google Search Network" & even Selection of Keywords & Grouping of Keywords in...
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I find this confusing for what Google have told me. Google said that the groups need to be themed around the sites you want to see your advert. Like Blogs or Forums. The grouping of these keywords is perfect for search but according to Google this would just show your advert on any site associated with Spiderman as it thinks that is the theme. So it will show on any page that has spiderman not specifically games or toys. I think your way is correct however Google seem to think different or so they have told me. So confused.
Chad Walls - PPC Calgary 16 months ago
I found the illustrations in this post very useful. I always thought it was best to use a small tightly grouped theme for ad groups on the search network but wasn’t certain of how to group these keywords on the display network. Thanks for the post!